Every October the vivid reds, bright oranges, and mellow yellows - quintessential for a picturesque autumn - make way for one delicate color, Pink, in support of breast cancer awareness. This fall iconic Italian winemaker Martini & Rossi continues its longstanding partnership with the Pink Agenda organization to honor its philanthropic initiatives. Drink pink with Martini & Rossi's fabulously fun, light and flirty Sparkly Rose. Martini will match every $5 donation made to the Pink Agenda, up to $35,000. Cheers to that!