Editor’s Pick: butter LONDON WINK Matte Liquid Eyeliner


Discover your next obsession with our Editor’s Pick series, must-have products for your home, wardrobe, makeup bag, and office curated by Glam editors.

I see you eyeing me. It’s not just because I woke up like this, either. It’s because there’s something drawing special attention to the lady as of late: WINK Matte Liquid Eyeliners from butter LONDON.

Though I’m not the most colorful dresser—I stick to my nudes and prefer sporadic prismatic pops—I don’t shy away from hues when it comes to beauty. This summer saw me rim my eyes in teal, mint, and gold glitter, while my lashes fluttered with violet, cobalt, and emerald intensity. Alas, fall is nigh, and with it, the need for richer tones and jewel-inspired hues that echo my bright-eyed ode to summer.

butter LONDON’s latest lid liners answer that call. With shades like British Racing Green and Royal Navy, I’m able to brighten up my seasonal beauty look, and go against fall makeup that repeatedly calls for earth tones, fresher faces, and moodier pouts. Moreover, application is a breeze; the product doesn’t ooze out of the brush, which could lend to a sloppy finish, and instead, consistently delivers the precision a liquid liner should guarantee. It’s smudge and water-proof, so when applying, you might want to draw with an eye pencil then trace over; that doubly means you don’t have to worry about raccoon eyes at the end of the day.

They say beauty is in the eye of the beholder… with this, it’s actually in your eyes. — Angel Lenise

WINK Matte Liquid Eyeliners, available for $20 at butterlondon.com.