Elizabeth Olsen & Maggie Q Join Forces to Save the Earth
Following in the footsteps of Ashley Judd, Zachary Quinto, and many more, the pair has linked up with Kiehl’s to specially design label art that depicts their vision of social responsibility for the brand's signature Creamy Eye Treatment with Avocado. Proceeds from the limited edition jars will benefit Recycle Across America, a non-profit dedicated to finding solutions to environmental issues; the funds will also go towards creating $65,000 standardized recycling labels to 650 K-12 schools throughout the country.
The limited edition item will also be a part of the brand’s Recycle and Be Rewarded program, where patrons can exchange empty Kiehl’s bottles, tubes, and jars to recycle for more product. Simply snap up a Recycle and Be Rewarded card at any Kiehl’s free-standing store and grab a stamp every time you recycle. Once you trade in your 10th stamp, you can choose an item from its official travel collection to stock up for your next vacation.
“We started working with Recycle Across America in 2012 and have continued with them since,” said Chris Salgardo, President of Kiehl’s USA. “Their mission to introduce solutions that make more simple, comprehensive, and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 2,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change.”