Everything You Need to Know About the new Gucci Beauty Line
After more than a year in the making, Gucci’s new beauty line is finally on counters–just in time to meet your holiday shopping needs. While the first collection of color cosmetics from the brand is anchored by shades that frequently appear in the designs of Gucci clothes and accessories, the palette of gold, red, ottanio (a vibrant teal), black, bronze and copper also happen to be just the hues you need for your smoldering evening looks. Glam had a chance to play with the new products. Here’s what you need to know.
- The makeup is equal parts inspired by Gucci's fashion heritage and modern makeup artistry. The colors, textures, and packaging are the product of a collaboration between designer Frida Giannini, the creative director of the fashion House, and world renowned makeup artist Pat McGrath.
- Each beauty product doubles as a little fashion accessory. The influence of Giannini—who used to design accessories for the fashion House–can easily be seen in the packaging and presentation of the products, from the interlocking G logo imprinted on the face of all the powders and shadows to the Gucci web stripe, reinterpreted in gold throughout the cases and compacts.
- The formulations are very high tech. Pretty packaging is great for showing off during your #commuterbeauty moments, but product performance is what really matters. As the artistic director of the line, McGrath ensured that “products met her precise professional standards, with textures and finishes crafted using rich, state of the art formulas.” In other words, the products are smooth, pigmented, and long-wearing. The Impact Longwear Eyepencil has a precise 30 second dry down time—once time is up, the color is not budging. The Audacious Color-Intense Lipstick is shaped at a precise angle to optimize the “tug” of the lipstick when dragged, so that it grips the lips in a way that smoothly deposits the pigment. The eye shadows are designed to give the same rich color payoff when used dry as other shadows are with a wet application. And despite names like “Iconic Gold” and “Iconic Copper,” the shades are wearable and flattering without too much shimmer.
- The foundation gives you the Gucci model glow. For the perfect complexion, you want to glow…but not be glowing. The foundation from the line is formulated to strike a precise balance between natural and luminous—with an exclusive finish reminiscent of how Gucci models look in the ads. And because models work long hours, so does this foundation.
- There’s also a mini skincare range. While the focus of the collection is on color cosmetics, the brand also introduced a small skincare collection including a priming serum (which doubles as an over-makeup refresher), a purifying cleansing water, toner, and light moisturizer. All skincare products are formulated to be suitable for a variety of skin types ranging from dry to oily. The brand says more skincare products are being considered.