Beliebers, now is your chance to get up close and personal with your idol.
In honor of The Key, Big Apple fans can head to Times Square (between 44th and 45th streets) to snap a selfie with the new scent. Follow up with a tweet using the hashtag #TheKeytoJB for a chance to win a trip to Justin Bieber's concert in Atlanta and score and a meet-and-greet. Plus 20 more Beliebers can nab a bottle of the new perfume to spritz when they go to see the star when he rolls into their town.
Don’t worry if you’re not in New York; you can take a picture with the behind-the-scenes image above or just show your love by tweeting the hashtag – it all counts. Best of luck!