First Look: Brad Pitt’s Chanel No. 5 Commercial

After much anticipation, Chanel has finally released its first commercial for its golden N°5 perfume featuring Brad Pitt. Directed by Joe Wright, the campaign stands in stark contrast to its previous ads filled with sweeping landscapes and storylines and goes back to the look and feel of the scent’s advertisements of the late ‘60s with Catherine Deneuve. In the intimate scene, Pitt speaks of the memories, thoughts, and dreams of a man being seduced by a fragrance with each line resembling a short poem. Pitt wanted to ensure he highlighted how radical the fragrance and its creator were as well as how both legacies continue on today. “What’s important to remember about Chanel N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules, “Pitt said. “N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”

Want to see it for yourself? Check out the video below: