Four Times a Charm for Longchamp and Coco Rocha


For her fourth consecutive Longchamp campaign, Canadian beauty Coco Rocha is making New York City her playground. “The fall ads show Rocha looming over the New York skyline and stepping through traffic in high-heeled ankle boots, sporting three styles of handbag,” Women’s Wear Daily is reporting.

“The Longchamp woman is active, dynamic, cosmopolitan—someone with a resolutely upbeat attitude to life,” Marie-Sabine Leclercq, head of global communications for the French house. Sounds like our kind of girl!

The opinionated model will also star in a clip, released at the same time as the print campaign, featuring her engaged in a dance battle choreographed by Salim Gauwloos (he danced in Madonna’s “Vogue” video!) and the Los Angeles-based dance troupe, Skinny.

We can expect to see the print leg of the campaign in our August glossies and the dance clip on Longchamp’s website and social media on September 10th.

We’re looking forward to it!