Fragrance Friday: Everything’s Coming Up Roses de Chloé in Celebratory Film


Not only has Chloé managed to capture the ethereal and elegant rose in its latest perfume, but in an accompanying short film, as well. The gorgeous video celebrates the rose as the center of the new fragrance, Roses de Chloé. On top of making us want to get up and dance, the video really makes us want to go out and buy the perfume.

Like the fragrance, the Blowing Roses film expresses the delicate and feminine side of the Chloé woman through the blooming roses metaphor. French choreography duo I Could Never Be a Dancer directed the piece and French electro artist Jackson And His Computer Band sings the soundtrack. A kaleidoscope of roses develops and spreads, much like we imagine the hypnotic rosy scent does, with a simple spritz. Bolstered by bergamot, magnolia, white musk, and amber, the rose takes center stage in the elegant fragrance. Topped off with a classically Chloé blush ribbon and a silver top, Roses de Chloé exudes femininity and grace.

Admittedly, all this rose-scented pink-ness has us thinking about that little holiday that’s just around the corner. Yes, for this upcoming Valentine’s Day, you can just forget about the flowers, boys, because this variety of roses will do just fine.