The YouTube beauty guru and digital entrepreneur has partnered with Cutting Edge Group, a music financing and services provider for music in media, to form Shift Music Group. The new label will focus on social media to spread awareness for music powerhouses as well as up-and-comers, and given Phan’s social savvy, they’ll be in good hands.
While there are no names signed to Phan’s new venture yet, there’s no limit to whom she could add to her roster. “It’s whatever makes sense and fits her creative dial,” Phan’s attorney, Phil Daniels, told Variety.
“I am passionate about finding undiscovered and talented artists,” Phan said in a statement about the partnership. “I want to help those artists get to the next level, and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision, and have a proven track record in innovation in the music business.”
Looks like in addition to just watching her beauty tutorials, we’ll now be Shazaming them too!