As of July 1, 2014, Georgia May Jagger, will add another title to her impressive modeling résumé: Angel. Amidst all the Met Gala buzz, Clarins, the parent company of Thierry Mugler Parfums announced that the gap-toothed beauty would follow in the footsteps of her mother, Jerry Hall, as the new face of the legendary ANGEL fragrance. Hall was a muse of Thierry Mugler and modeled for ANGEL from 1995 to 1997.
A new ad campaign featuring Jagger with the tagline "Beware of Angels" is expected to launch in June, followed by a TV commercial in the fall.
“ANGEL is a fragrance very connected to my childhood, and it continues to fascinate me now as much as ever. It’s very exciting to become the new face of the ANGEL woman... 19 years after my mother was the ANGEL muse!" says Jagger.
The fragrance, launched 22 years ago, has consistently been a world-wide top-seller. But the brand has its eyes on the younger Jagger to give the campaign a modern makeover. "Georgia May reflects her mother’s beauty and innate sense of glamour, and her father Mick Jagger’s rock attitude and creative spirit," the company said in a statement. "Like this iconic fragrance, Georgia May shakes up the established codes with her natural, yet sexy rock n’ roll style."
Jagger attended the Met Gala with Virginie Courtin-Clarins, Director of Development, Communications and Marketing for the MUGLER Paris fashion house. They wore evening gowns created by created by MUGLER Paris’s newly-appointed designer, David Koma.