Get A Sniff of the Smurfs


Oooh la la! Everything seems to be turning blue nowadays!

In honor of the Smurfs’s recently released sequel, First American Brands, Inc. will release a line of fragrances called Blue Style Smurfs 3-D comprised of three unisex eaux de toilettes and one eau de parfum for the ladies called Smurfette Blue Magic. Each are topped with 3-D heads of the characters as caps.

Though the scents are geared to little ones, the notes boast some sophisticated notes, including pink pearl apple, melon and mandarin orange, and pink jasmine, angel white lilac and iris for the unisex scents. Oriental mandarin, pink pepper, red raspberry, and peach blossom on top; a heart of wet leafy greens, hyacinth, and transparent lilac, and a base of sheer amber, patchouli, and bright wood comprise the flirtier fragrance counterpart. We wonder if Katy Perry or Britney Spears have had a sniff yet as they have noses for sweet notes?

The company wants to sustain the Smurfs after the film’s release with the array of aromas; they paid special attention to Smurfette’s scent. “Smurfette is a more sophisticated fragrance,” Antonio Lemma, chief executive officer of First American Brands, Inc., told Women’s Wear Daily. “Smurfette is a big celebrity and we are doing a celebrity fragrance. She’s a fashionista, she deserves a fragrance.”

Fragrance fanatics and Smurfs savants will be able to pick up free t-shirts, albeit for little ones, and stickers with the new spritzers when the collection hits Toys ‘R’ Us shelves August 9th. Excuse us while we listen to a little Eifel 65 during our wait.