Giorgio Armani’s $10 Million Fragrance Campaign



Hey Big Spender! Giorgio Armani has spent a pretty penny on its newest face Cate Blanchett.

The designer reportedly dropped $10 million to sign the Australian actress on for the three-note scent that she inspired. “Si is my tribute to modern femininity, an irresistible combination of grace, strength, and independent spirit,” Armani said of his new fragrance. Not bad for her second foray into beauty as she’s still the face of SK-II!

It looks like the coinage was worth it as the campaign features Blanchett in quiet elegance with minimal hair and makeup, and dressed in a simple white blouse. It’s no wonder why the ad looks amazing as Daniel Jackson, who shot Gisele Bünchen’s Fall H&M campaign, stood behind the lens for the effortless shoot.

Though we still have to wait until the New Year to get a whiff, we can only hope to feel as beautiful as Blanchett looks in the images.