Go Behind the Scenes of Alexa Chung’s L’Oreal Professionel Campaign


It’s been a few months since we first heard about Alexa Chung’s new role at L’Oréal, but now she’s provided a few sneak peeks at what we can expect from the campaign.

The British TV presenter shared a snap from behind the scenes of the shoot on Instagram yesterday. She switched up her hair shade for the INOA ads with a warm mocha milkmaid braid, showcasing her bangs and a few wispy strands to frame her face.

Even the brand couldn’t wait to share a few snaps from the set as its Instagram account got up close and personal with Chung’s freshly dyed tresses and even shared a sweet note from the former model.

The dyes might be already on the shelves of salons, but with pictures like these to tide us over, we’ll practice patience for the final look.