Go Behind the Scenes of Rita Ora’s Rimmel Campaign


After chilling on top of a taxi in the Big Apple, Rita Ora’s already back across the pond, hard at work on her new campaign for Rimmel London.

The “Radioactive” songstress snapped a few selfies behind the scenes of her shoot where backstage staple Val Garland was on hand to perfect Ora’s signature red lip. On set she rocked a bunny-eared cap and posed in front of one of London’s iconic black cabs, hashtagging the brand’s tagline throughout the shoot on Instagram. “We’re coming for you,” one of the captions read.

Though Vogue UKnoted that the star will join her fellow Rimmel alumnae Kate Moss and Georgia May Jagger for the launch this week, the images are upping our anticipation to get the London look ourselves!