Gossip About This: Blake Lively is the New Face of L’Oreal Paris


After spending time away from the spotlight to nest with her hottie hubby and possibly starting her own food blog, Blake Lively is back as the new global face of L’Oreal Paris!

The former Gossip Girl will serve as the ambassador for the brand’s cosmetics, as well as hair care and hair color. She joins a star-studded roster including Julianne Moore (we’re already crossing our fingers for a commercial featuring the pair), Beyoncé, Lara Stone, Eva Longoria, among other iconic beauties who embody the brand’s tagline. “I grew up with the inspiration of their message, ‘We’re worth it,’” she said in a statement. “What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman.”

The starlet has been a fashion goddess since her start on the popular TV show, becoming a muse to many, including Uncle Karl who hand-picked the starlet for his Mademoiselle bag. She provides ambassador duties for Gucci’s Premiere fragrance, and regularly shares her beauty secrets, especially how she maintains her mane.

We’re beyond excited tot see her return to the small screen, even if it’s just in 30-second intervals.