Gucci Goes Mad for Manga
Gucci is getting in touch with its inner comic book geek with an exclusive window installation. The fashion house tapped Japanese manga artist Hirohiko Araki, best known for his long-running series “JoJo’s Bizarre Adventure,” to create a new comic inspired by its cruise collection called “Jolyne, Fly High With Gucci.” The manga features 3D effects and references to the brand’s Flora pattern while telling the story of Jolyne Cujoh, a student who inherits a vintage keepsake from her mother’s collection of Gucci. Creative director Frida Giannini assured Women’s Wear Daily the installation will stop traffic. “The character that Hirohiko has conceived combine an energy, sensuality, and appeal that brings my cruise collection to life in such a compelling way,” she said. “I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”
The full version of the comic will run exclusively in Japanese Spur Magazine and on the house’s Facebook page starting next month. Just remember to read from right to left!