Gucci’s U-Play Watch to Benefit UNICEF

Gucci continues its commitment to UNICEF with the release of the new U-Play timepiece. The watch, which features an interchangeable bezel and bracelet and a silver Guccissima leather design on the strap and bezel, was designed by creative director Frida Giannini to benefit the organization's “Schools for Africa” initiative.

To coincide with the accessory's launch, Gucci has also announced a $70,000 contribution to the cause. “I visited Malawi with UNICEF at the end of last year and saw the very difficult situation children face in sub-Saharan Africa, where so many children don’t get the chance to go to school,” said Giannini. “Every child has the right to an education, and an education is forever.” Since 2005, Gucci has donated over $9 million to UNICEF.

Available at for $950