Gwyneth Paltrow Is the Boss In Her Newest Fragrance Campaign


Gwyneth Paltrow is adding another scent to her fragrance wardrobe as the new face of Hugo Boss’s Boss Ma Vie.

The brand marked the return of the Goop goddess by sharing a behind-the-scenes snap from the new perfume’s commercial where Paltrow channels her inner executive in a sharp pantsuit, silk camisole, statement necklace, and a pair of classic patent pumps. For the video, she’s seen stepping out of a sleek car before strutting her stuff triumphantly down a city street.

As for the scent itself, the fresh, indulgent blend of cactus blossom, pink floral bouquet with rose bud, and cedarwood conjures the independent spirit of women who indulge in the simple moments of life, according to the brand. Looks like we’ll be spritzing this new scent before any big meeting!

Haven’t seen the commercial yet? Take a look at the clip below: