Gwyneth Paltrow Is the Face of Hugo Boss’s Newest Scent


Gwyneth Paltrow has a lot on her plate lately. Besides maintaining Goop, she’s opened a blow dry bar, published her second cookbook, and was named People’s Most Beautiful Woman. But now the multi-tasking mom is adding an old title back to her resume: fragrance spokesperson.

The Iron Man 3 actress is the face of Hugo Boss’ newest scent, Boss Jour Pour Femme. Lensed by Guy Aroch and Jordan Scott (daughter of Ridley Scott) for print and TV respectively, the pair focused on the energizing air that it takes to keep up with Paltrow’s schedule. “I think Jour is the perfect name for it – it’s very uplifting,” she told Women’s Wear Daily. She wakes up everyday at 7:00 AM to get her children ready for school before a workout and putting effort into her ever-expanding wellness site.

The perfume itself contrasts Boss Nuit Pour Femme with notes of grapefruit flower and lime, freesia, lily of the valley, and honeysuckle at the heart of it, and white birch and creamy amber to anchor the base.

Amongst all of her activities, Paltrow’s actually a fragrance collector with at least a hundred in her possession. “I am one of those people who have a whole closet full of perfume. I love it; I have always loved it and have always had a wardrobe full of scent.”

Boss Jour Pour Femme will be available for $46.00-$75.00.