Harper’s Bazaar Says Oui to France

“[Launching in France is very important] because of the fashion heritage of France,” said Duncan Edwards, president of Hearst Magazines International. “I wish we launched there a long time ago.”
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Harper’s Bazaar is coming to France! Hearst Magazine’s International and Groupe Marie Claire that publishes Marie Claire and Cosmopolitan in France, will launch a French edition ofHarper’s Bazaar, Women’s Wear Daily reported.

“[Launching in France is very important] because of the fashion heritage of France,” said Duncan Edwards, president of Hearst Magazines International. “I wish we launched there a long time ago.”

French journalist Alexandra Senes will oversee the magazine as editor-in-chief. The glossy will be published 12 times a year, targeting a “high-scale readership,” according to WWD. Senes is well versed in the magazine business, launching Jalouse magazine in 1998, working as editor-in-chief and contributing to L’Officiel and Architectural Digest. She founded SAS, a communications agency, hosted and produced a fashion series called “La Vitrine” for a French TV channel. She has curated fashion exhibits for department stores like Printemps and Le Bon Marchè. Most recently, she launched a clothing line sold at Colette called Kilometre.

Numerous editors were in the running according to Edwards but it was Senes’ enthusiastic ideas that set her apart. An official release date for the magazine hasn’t been released yet.

Conde Nast’s French Vanity Fair will hit newsstands June 26th.