Heidi Klum Wants to Shine

Publish date:

Supermodel, super-momma, super-blogger, super-perfumer? Is there anything Heidi Klum doesn't do?

Image placeholder title

Project Runway's high priestess is set to venture into the beauty arena by launching Shine—her very first fragrance, according to WWD. "I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling—because I think there are so many perfumes out there that smell cheap and too sweet,” says Klum.

In collaboration with Coty Beauty and Givaudan, Klum's eau de toilette—ensconced in a gorgeous gold flask—is a floral oriental blend of mandarin, pink peppercorn, sunflower, tonka bean, musk, and vanilla, and will retail for $17 to $35.

Look for Shine on shelves in September, as well as TV and print ads.