Ask and you shall receive.
With the realization that H&M had yet to launch e-commerce, despite their plans for the "first half of the year," we Tweeted to the store, begging for updates. What do you know, they responded ... with specifics!
Though they were initially hoping to offer online shopping way earlier, it looks like everyone will finally be able to scour the H&M website and click purchase this August! Did you notice the significance of the date? It's conveniently prior to Fashion Week and the November launch of Isabel Marant's collaboration!