While the online store will feature the same products as the brick and mortar locations, e-commerce will also provide additional sizes and exclusive "online only" items. “We are thrilled to launch online shopping in the U.S.,” says Daniel Kulle, U.S. President for H&M. “This significant milestone fully rounds out H&M’s multichannel offering. Along with close to 300 stores, our U.S. customers will now have twenty four hour access to the best of our fashion and home collections via their computers, smartphones, and tablets from anywhere in the U.S.”
Ok, have you started breathing again? Make sure you're sitting for this news. Remember H&M's fashion show in Paris? Beginning on August 22nd, fashion lovers in the United States will have the singular chance to pre-shop the collection which will hit stores on September 5th. If you're in New York City, the news gets even more exciting. H&M is opening a pop-up shop in the Meatpacking District which will showcase the Paris collection, a Try-On Lab and a virtual check out via iPads.
That's not the only good news. In addition to their regular apparel, H&M's move into online shopping in the US also brings an opportunity for interior decorating with the debut H&M Home! The retailer's home collection will include towels, bed linens, curtains, and other home textiles and accessories.
Now go shop!