H&M’s Conscious Exclusive Goes Old Hollywood


Sustainable fashion just got an upgrade at H&M as a follow up to last year's success! The retailer just launched it's newest Conscious Exclusive, a collection made entirely from materials like organic cotton, recycled polyester, recycled polyamide and TENCEL (a biodegradeable fabric that feels like rayon), meaning this spring will be full of Hollywood glamour.

“I love how this collection has pure glamour and style, and is made from more sustainable material,” said Ann-Sofie Johansson, H&M's Head of Design. “For us at H&M, it's natural to think about sustainability, and to have it at the heart of our work,” she said in a press release announcing the collection.

How does that translate to the clothing? The collection will consist of pieces like an off-white loose kimono, trousers that fall to the floor, a jumpsuit with a cut-away back, a demure white dress with sheer sleeves or accessories such as a embellished box clutch or minimal heels with the daintiest ankle strap.

The collection will be in 140 stores worldwide and online at HM.com starting April 4, 2013. While Johnny Deep's ex-girlfriend, Vanessa Paradis served as theformer face of the Conscious collectionwe have to say that Dorothea Barth Jorgensen's ethereal appearance is already making us crave more than a few pieces!