Honest to Goodness: Jessica Alba’s Line Heads to Target


We’re honestly excited about this news: Jessica Alba’s making her way to Target!

The multi-tasking mom, together with Christopher Gavigan, co-founder and former CEO of Healthy Child Healthy World, is bringing an assortment of The Honest Company products to the big box retailer starting June 15th. The range will include everything from organic skin care saviors to diapers and laundry detergent–all non-toxic, eco-friendly, and beautifully designed for every home.

“I wanted to create the safest and healthiest environment [for my children], but I didn’t want to have to read every label on every single product all the time. It had to be easier,” she explained to The Bullseye View. “I want to outsource my trust to where I go shopping, and I think it’s wonderful now that Target’s on board.”

This is one of the biggest partnerships for the retailer’s Made to Matter collection, which features must-haves from 16 leading natural, organic, and sustainable brands. The Honest Company joins the likes of Burt’s Bees, SheaMoisture, and Yes To, just to name a few in the beauty aisle.

Like the brands in Target’s newest collection, Alba and Gavigan want beauty babes, moms, and more to be more informed about what products (and their ingredients) they bring into their homes. “If nothing else, if people can walk away with a little more knowledge and be empowered to make better choices for themselves, our job is done,” she concluded.