Instagram Makeup Mavens Take Over the Beauty Aisle

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Anastasia Beverly Hills has tapped into its Instagram feed to develop a smoldering eye palette you’ll want to share.

The brand looked to world famous makeup maven Amra Olevic to tap the glamorous end of the shadow spectrum. Olevic’s Amrezy Palette, which is an Ulta exclusive for $30, curates warm shades from matte to shimmer with a few jewel tones thrown in to create an endless array of looks. The palette offers intense color payoff that you can apply wet or dry and set into a velvet-smooth finish.

We’ve seen social savvy beauty bloggers make the jump from the web to the makeup counter (ahem, Michelle Phan), and we’re excited to see more making waves in the industry. As if we needed any more Instagram inspiration, we’ll be tuning into her feed to see the many ways we can rock this palette!