Introducing the New (Wintour Approved) Glamour Magazine
The Anna Wintour-ification of Conde Nast continues.
Next up? Glamour magazine. Just in time for the glossy's 75th anniversary, editor in chief Cindi Leive worked with the Artistic Director on a host of changes – including a redesign, staff changes, content updates, and (Vogue approved) photographers.
Most noticeably, moving forward, Glamour will be a larger focus on two of the biggest topics the magazine has always been known for fashion and career.
When asked about the influence Wintour placed on the new version of Leive's magazine, the EIC responded, “In terms of Glamour, it’s been like a great, really positive collaboration and, you know, obviously I avail myself of her counsel on things like photography and fashion because how lucky are we to have an artistic director who happens to know more about fashion than anyone in the universe? She understands the brand DNA of Glamour. She’s got vast experience and incredible wisdom about fashion photography.”
To kick things off (and celebrate 75 years of glamourous-ness) Leive chose Taylor Swiftto front the March 2014 issue, photographed by Patrick Demarchelier, a Vogue staple. Inside, the “new” glossy hosts a fresh column called Step Into My Office, an interview between Leive and successful professional women, more designer features, and an editorial at the new home of Conde Nast – 1 World Trade Center. Interestingly, the only other magazine that's had the honor of shooting there is Vogue.