Is an Alexa Chung Bag for Longchamp in the Works?


Longchamp is celebrating the 20th anniversary of its best-selling Le Pliage bag and is kicking off the year-long initiative with fashion’s favorite girl, Alexa Chung.

Chung will front the French accessories brand’s campaign in ads where she is “frolicking around Saint-Tropez—occasionally behind the wheel of a vintage Fiat convertible with unusual wicker seats.” Women’s Wear Dailyreports that the campaign will first break in February glossies.

Chung is hardly a stranger to championing for handbags; she was the oh, so special recipient of Mulberry’s highest honor, having a bag named after her: the Alexa. Perhaps Longchamp will follow suit?