Is Beautystat the Cosmetic Industry’s Answer to ShopStyle?
There’s nothing worse than falling in love with a beauty product only to be unable to find it when you run out (believe us, we’ve shed tears before). Luckily for those on the hunt, there could be a one-stop shop in the near future.
Re-enter Beautystat, a site formerly based on blogging and social media, is back and hopes to be bigger than ever as the “Google of beauty.” It’s all thanks tom fresh e-commerce capabilities that allow users to comparison shop, bookmark favorite products and articles, and provide personalized product recommendations through an algorithm that becomes more tailored to the user as the site is used with profiles. “We are making it much more easy to find availability, price comparisons and are adding a personalized content piece,” Ron Robinson, founder of Beautystat.com, told Women’s Wear Daily. “We have created a search and discovery retail site.”
The online destination has partnered with retailers like Macy’s, Wal-Mart, Walgreens, Birchbox, Amazon, Nordstrom, and Sephora with other chains like Ulta, Bloomingdales, and Target currently in talks to guide beauty buffs to their must-haves across mass, specialty, and prestige brands. “We heard from our [retail] partners that ultimately they are looking to grow incremental sales — they want new customers and they want to grow their online business, and what we are doing with the new platform is to bring them new users and drive traffic to their online sites,” Robinson explained. “There are sites like this for technology, consumer goods and fashion, but no one has done it for beauty yet.”
Don’t worry about getting bogged down in the technical as the site opted for a Pinterest-like “visual impact and less text for an easy user experience,” according to Robinson. It sounds to us like a marriage between Shopstyle’s searchability for clothes, shoes, and accessories, and Pinterest’s visual focus to us, perfectly geared to our aesthetic enhancing needs. We’ve already bookmarked the page, and are sure to use it daily!