Is Rouge New York Makeup’s Answer to DryBar?


We are never opposed to a marathon of Law & Order: SVU (we miss you, Stabler!), but who knew the show would spark a beautiful idea?

Stephanie March, who played Assistant D.A. Alexandra Cabot and the show’s makeup department head Rebecca Perkins struck up a friendship as Perkins prepped March for scenes and off-set excursions. Thanks to the abundance of blow dry bars like DryBar and DreamDry, the pair dreamed up their own makeup salon, Rouge New York. “Stephanie got great feedback, and we started thinking, ‘Hey, you can go anywhere for a blowout,” Perkins explained to Women’s Wear Daily. “But where can you go where you’re not sitting out on the floor of a department or specialty store to get your makeup done?’”

Don’t worry if you’re not sure what look to try, as the salon on 130 Thompson St. will come equipped with iPads filled with inspiration and a menu of services to choose from; all it will take is a few clicks to snag an appointment or walk in if you’re in a rush. There’s the You…Only Better ($50) for a naturally fresh face; the Bold Choice ($60) if you’re punching up your look with a pop of color; and the Total Polish ($75) for a look that works with any black-tie event you have on your social calendar. They even offer makeup ($25) and eyebrow ($10) touchups, tattoo covering ($15), as well as eyebrow, lip and chin waxes ($20, $15), and even house calls ($125 per hour).

Want to take the products they apply home with you? Not a problem, as the salon will sell Face Stockholm, Juliette Hewett, and their own eponymous brand – with primers, toning mists, and brushes included. “Our intent was to only make products we thought were missing at retail,” Perkins said.

We’re booking an appointment as soon as the salon opens its doors on Wednesday!