There’s a new fitness craze sprouting up across the pond, but it’s meant to tone a new unexpected area: your face.
No, your face won’t be subject to a series of crunches, but the founder of The FaceGym, Inge Theron, believes facial massage may be the key to skinyouth, health, and happiness. The blogger and now facial fitness guru spent four years create the workout by going undercover at over 50 spas, trying anti-aging treatments and detoxes to gain insight. She also turned to experts like Sarah Chapman and Alexandra Soveral, acupuncturist Robert Klein, spa consultant Lisa Knowles, and even Barry’s Bootcamp founder Russell Batemen to find a solution.
"Facial muscles are crucial to the way we look and with regular stimulation can lift, tone and tighten the skin, boost blood circulation and collagen production giving a fresh youthful appearance to the skin,” Theron, also known as The Spa Junkie, told The Telegraph. “There are over 650 muscles in the human body with roughly 50 concentrated in the face, it takes approximately 43 to frown, 17 to smile, but without proper stimulation, face muscles are prone to sagging.”
The treatment, which recently became available at Selfridges, is similar to a workout, consisting of a warm-up, cardio and strength training, and a cool down performed by an aesthetician in just 30 minutes. To start the therapist stretches your shoulder away from the ears, tugs at your hairline, and kneads the muscles around your jaw, eyes, and ears before the face undergoes five minutes of hand whipping, flicking, and pinching to unstick muscles. Then there’s a slow and deep kneading period with splashes of lighter massage for interval training. After that, the therapists performing a lifting an sculpting massage before finishing with a delightful jade roller to take the heat out of the face.
"FaceGym goes beyond the skin - our face trainers work deep into the muscles around key problem areas such as jowls, eyes and foreheads," Theron explained. Needless to say, this could be a little painful, but one should see the results of a more toned, even, and plumped skin. Beauty is pain after all, right?