It’s Official! NYFW Has Found a New Home
From the tent trenches to the star-studded skylight–that seems to be the mode of the move for New York Fashion Week. February 2015 marked the last round of shows at Lincoln Center, the long time destination for the debut of new collections. Starting this September, two of Skylight Group’s venues, Skylight at Moynihan Station and Skylight Clarkson Square, will officially serve as NYFW's new homes. Furthermore, Mercedes-Benz will no longer be the title sponsor.
“As IMG prepares to evolve New York Fashion Week, we are focused on creating the best possible experiences that extend beyond a physical location and moment in time,” said Mark Shapiro, the Chief Content Officer of IMG. “We’re looking forward to reintroducing the industry to a showcase of creative talent, style and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art and music, and we’ve found great new homes for that in Skylight at Moynihan Station and Skylight Clarkson Sq.”
So what happened to the tents? Local NYC residents around Lincoln Center have long complained about the traffic caused by NYFW. But designers and brands haven't been big fans of the location as of late either. Zac Posen, Delpozo, Tibi, and Alexander Wang are just a handful of the labels who had already left Lincoln Center due to the commercialized and chaotic state that it transformed into during Fashion Week.
As for what you can expect come September, get ready to head to The Postal Dock and Mail Sorting Room in Skylight at Moynihan Station for larger events. These historical NY settings can house 500 and 1000 guests respectively. Installation, presentations, and U-shaped runway shows will be found at Studios 1 and 3 at Skylight Clarkson Square. As a whole, NYFW will also include a more carefully curated designer schedule that will be complimented by strategic partner alliances in attempt for a more intimate atmosphere. We can't wait for the fall to see the results.