Joe Fresh Heads East for the Summer

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Rebecca Minkoffisn't the only one continuing her takeover out East this summer. Joe Fresh is planning to set up shop at a location by the beach, for the second year in a row, as well!

While Minkoff opted for a location at Surf Lodge in Montauk, Joe Fresh will be offering up its bright hues and clean aesthetic in Southampton, at 66 Jobs Lane. From Memorial Day to Labor Day, beach-goers can enjoy shopping the 700-square-foot store, as well as indulging in a few of the fun activities the brand is planning for the warmer months!

In the interest of making the lives of customers as easy as possible, Joe Fresh is offering a free hop on-hop off Joe Fresh beach shuttle from town to the beach so you can liven up your outfit post beach, pre dinner. Additionally, the store will host a fresh music collaboration with Arts & Crafts, offer free bottled water and a pop up coffee bar, free bike rentals through Rotations Bicycle Center, a local art showcase featuring the work of Kathleen Doran and James Katsispis, hula hoops for borrow, and a treat area for pups. What more could you ask for in a store this summer?