Juicy Couture Goes Wild!


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Edita Vilkeviciute and Andreea Diaconu don't care about their “bad reputation” and are taking a walk on the wild side this fall with Juicy Couture.

The models unleashed their inner rock 'n' roller for Inez van Lamsweerde and Vinoodh Matadin in the brand's newest campaign, continuing the photographic talent from the previous collection's campaign. Stylist Carlyne Cerf de Dudzeele captured the carefree spirit of the collection by dressing the models in moto jackets, wax-treated jeans, silk dresses, statement jewels, and a pop of Juicy Couture's signature leopard print.

The sexy wild child aesthetic for the season even translates over to the label's newest scent, Viva la Juicy Noir. Set to hit shelves in July, the fragrance takes the night by storm in a blend of honeysuckle, wild berries, and sandalwood.

Keep your eyes open as the campaign will hit newstands first in the August issue of Vanity Fair before being featured in the coveted September issues of Vogue, Teen Vogue, and Elle but for now we have a shoppable video showcasing the collection below: