Justin Bieber Becomes the Face of Adidas’ Neo Line

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Taylor Swift isn’t the only one showing of their sporty side since Justin Bieber is the new face of Adidas’ teen line, Neo, through 2014. The brand, which is sold at Kohl’s, JCPenney, and Famous Footwear, is set to launch apparel in time for Spring 2013 for teens, which will be sold at Adidas.com and at the New York flagship. The singer is set to make personal appearances in support of the label next year as well as take part in its “Live Your Style” campaign, launching in February. According to Women’s Wear Daily, Adidas created a “Find My Golden Shoes” challenge on Facebook featuring the teen idol’s customized gold Neo sneakers hidden on different websites in honor of the partnership. Beliebers can find the clues in their search for the specialized shoes for the chance to win daily and weekly prizes with five grand winners receiving a pair of sneakers and a trip to Miami to meet the star on tour. Bieber was eager to spread his message of believing in yourself in the form of fashion. “I found a real connection with Neo because it is about fashion, freedom, and being true to who you are,” Bieber stated. “The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me, style is an adventure, something to have fun with, and Neo believes this, too.”