Karl Lagerfeld is Shilling Sunnies with a Video Game


To get Karl Lagerfeld’ssunglasses, you’re going to have to take them off of Chanel’s creative director’s face. This is all a part of the marketing campaign to get you to purchase sunnies from his latest venture—a sunglasses line—with a computer game, Je veux les lunettes de Karl.

The virtual Kaiser will, according to Refinery29, taunt you, tap his foot and pretend to take photos as you try to take his sunglasses. If you’re successful in taking Lagerfeld’s sunglasses (and live in France) you will win either a pair of your own or a Tokidoki figurine of Karl.

The game is only up for a month so enjoy while you can! You didn’t think the Kaiser would let us steal his sunnies forever, did you?