Kate Hudson and Mom Pump Up the Pink for Breast Cancer Awareness

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It seems that everything is turning pink this month to bring awareness to breast cancer, and Kate Hudson and Goldie Hawn have found a fun way to show their support for the cause.

Colorist Danny Moon gave the mother-daughter duo’s locks a pop of pink for BCA month on Saturday, adding in a few vibrant streaks swirled with their natural blond waves. Hudson shared a group snap from the salon chair on Instagram, even flashing a pink-tipped peace sign for the picture. “In honor of my bestie Juliana, my assistant Kathy, my grandmother Laura, Mimo and all the people who are fighting and have fought breast cancer,” she captioned the shot. “Your courage shines and inspires. We decided to show our support by wearing pink proud! Thank you @majormoonn for taking us there. #breastcancerawarenessmonth #familyfun #pinkpower #pinkproud #courage #showthelove #bcrf.”

We can’t confirm if the stars received the streaks on their own or if it was a part of another initiative, Pink Hair for Hope. The non-profit partnered with SOCAPUSA to offer pink extensions in salons throughout the country. The $10 donation from each service benefits charities like the American Cancer Society, National Breast Cancer Foundations, and the Memorial Sloan Kettering Cancer Center. Regardless of their reasons, this is a fun way to support the cause.