Well, well, well.
The look is inspired by the 1960s movie Peeping Tom. The ads and accompanying film were shot by Steven Klein and have a dark, creepy, almost extraterrestrial feel, all shot in East London.
This was the first time in more than a decade that the house of McQueen worked with Klein since 2002, and the result, is well, different. Moss is wearing a tight leather harness slash corset top and is carrying, wait for it, a mini-doll of herself, resembling a voodoo doll.
We can expect to see this ad when the March glossies hit newsstands.