“We have big plans for this brand,” Kyle Andrew, senior vice president and brand director of Kate Spade Saturday, told Women’s Wear Daily. “This is a much more accessible line. That’s why we see so much potential. It can be in a lot more places than Kate Spade can be. [Kate Spade] has to stay at a certain level and maintain an image. We can go a lot broader.”
Following the success of four pop-ups featuring touch-screen service and same-day delivery in New York, plans for Saturday’s expansion include a 3,000-square-foot store at New York’s Soho neighborhood, stores on the West Coast and Japan. The original pop-ups closed on July 7th but reopened on July 19th with a focus on apparel. The shops will remain open for another four months.
This is all just in keeping with the brand’s plans to be innovative for their target customer. “We want stores to be a place to hang out, especially on a Saturday,” Andrew said.
Done and done.