Katy Perry Wants You to Start a Revolution!
The songstress challenged Coty to find unique notes to create something fresh and completely new for the new scent due out in July. The most inimitable was base note: blackthorn, a white flower from the rose family that grows on ebony bark. The rest of the fragrance is a blend of pink freesia and pomegranate on top, a heart of sandalwood, orange flower, and jasmine petals, skin musk, and vanilla orchid to round out the scent.
“Katy never wants to repeat herself, and she really wants to do things differently,” Marsha Brooks, global marketing vice president of Coty Beauty Fragrances, told Women’s Wear Daily.
Perry gave her followers a sneak preview of the upcoming fragrance late Thursday evening via Instagram. “#KillerQueen has a sassy sapphire sister [and] her name is #RoyalRevolution coming soon [babies],” she captioned the snap of the bright blue bottle. The vibrant flacon will come in four different sizes along with a body lotion and shower gel. Prices will range from $25 for the shower gel and lotion to $59 for the biggest beauty bauble.
Her social-savvy fans will have the chance to see Perry in her own heroic adventure on her Facebook page, adding a healthy dose of girl power in anticipation for the spirited scent. “This fragrance is about female empowerment and breaking the rules,” said Brooks. “[It’s] very much what Katy is all about.”