Kerastase Ventures Into Styling With Kate Moss
We knew there had to be more behind Kate Moss joining forces with hair treatment titan, Kérastase!
As it turns out, the hair care brand spent two years developing an 11-piece styling range inspired by skincare formulas, like collagen and micronized polymers, and textures. Color-coded in purple and teal, the products work to either construct or finish a hairstyle.
The Construct line will consist of Spray à Porter, a beach spray, Lift Vertige, a root lifter, Forme Fatale, a blow dry gel, volumizing Mousse Bouffante, and a curl shaper called Boucles d’Art. The Finish line will include a dry shampoo, Powder Bluff, Laque Dentelle and Laque Couture, hairsprays with flexible and medium hold, a semi-matte sculpting paste, Short Mania, a shine spray, called Gloss Appeal, as well as a shine serum called Touche Finale.
Kérastase’s International Creative Director Luigi Murenu, who you might’ve spotted in The Director, crafted all of Moss’s hair looks for the campaign that still captured her essence. “I am happy with the images – I like the way my hair is styled – all completely different styles from one another, but all representative of my unique style,” Moss told Women’s Wear Daily.
Expect the products and the campaign to roll out to salons starting in June!