Kevyn Aucoin Gets the Exhibition Treatment



Kevyn Aucoin is stepping into the spotlight once again after over 10 years since his death with a new exhibit.

The legendary makeup artist will be the subject of The Makeup Show’s inaugural gallery exhibit for its upcoming Los Angeles edition, running on March 1st and 2nd within the California Market Center. “Beauty & Soul” will touch on Aucoin’s life, achievements, and posthumous influence as well as feature 50 to 70 from his archive, including exclusive photos, tools he used for his beauty books, and product swatches for his makeup line. “We are also going to be showing a legacy video that a lot of the public has not seen before showcasing him and what he stood for, what his celebrity clients thought of him and how loved and respected he was in the industry,” Viviana Martin, director of pro artist relations for Kevyn Aucoin Beauty, told Women’s Wear Daily.

Aucoin’s work became iconic on covers for Vogue and Harper’s Bazaar as well as on the faces of his bold-faced clients, including Julia Roberts, Gwyneth Paltrow, Janet Jackson, Tina Turner, and Cher. His work took on a life of its own as we went on to write three beauty bibles (The Art of Makeup, Making Faces, and Face Forward) that makeup artists still use today as well as many of the products that he initially developed for Revlon and his own brand. “He was a visionary, and you can see it in his brand,” Shelly Taggar, owner of The Makeup Show, explained. “Some of the things he came up with people use today. They are basically products that every other brand refers to now. It is a big thing for the industry to have someone like him. People remain inspired by his work, and there is so much they haven’t seen.”

It only marks the start of something big for the beauty tradeshow as new makeup artists are slated to receive the exhibition treatment in New York, Chicago, Dallas, Orlando, and Europe. We’re crossing our fingers Pat McGrath will be on deck for the Big Apple, but we know she’d be a perfect fit across the pond.