Lauren Conrad Launches The Beauty Department!

When we think of Lauren Conrad and beauty, we don't think much past her Mark campaign, her signature LC braid, and her always perfect liquid eyeliner. In fact, we always thought she was much more of a fashion girl. Apparently—we were wrong.

In her April 2011 Allure cover story, Conrad mentioned that she was preparing to launch a beauty website with her longtime glam squad; makeup artist Amy Nadine and hairstylist Kristin Ess. Over at you'll find step-by-step how-to instructions, expert insider beauty tips, and ramblings of their current obsessions and inspirations. (Sounds like a regular, run-of-the-mill beauty blog to me, but since a celebrity is behind it…)

And it looks as if LC's already putting her New York Times Best Seller writing skills to good use—a few posts are already up and the site just launched today! Will you be bookmarking The Beauty Department?