Lela Rose is partnering with Lane Bryant to make sure next summer is extra sweet for plus size fashionistas.
The designer is bringing her fun flair to a selection of easy dresses splashed with an adapted version of her signature watercolor prints in a rainbow of hues. “I really love the idea of the democratization of fashion and being able to dress different people and at different price points,” she told Women’s Wear Daily. “This is for certain an area that has been underserved for a while.”
The fresh styles will hit Lane Bryant’s site next year and select stores nationwide and will be available throughout 2015. Plus, Rose will make a few in-store appearances to spread the fuller-figure fashion love all to “to make it feel special,” said Linda Heasley, chief executive officer of Lane Bryant.