Lily Collins is Lancôme’s New Leading Lady
Step aside, Hermione, there’s a new girl town!
Lily Collins has just been announced as the newest brand ambassador for Lancôme, following in the footsteps of Emma Watson, Kate Winslet, Anne Hathaway, and more. According to Women’s Wear Daily, she’ll begin her duties with the beauty brand in January by fronting the Spring 2014 color cosmetics collection, French Ballerine. It fits perfectly as the starlet has musical roots, thanks to her father Phil Collins, plus she’s also the granddaughter of a ballerina.
The brand was drawn to Collins’ gracefulness and charm, embodying Lancôme’s femininity, and could infuse a sense of youthfulness to the classic brand. “I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance,” she said. “I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true.”