Lisa Eldridge Is Lancôme’s New Makeup Maestro

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Lancôme is looking to shake things up by naming Lisa Eldridge its new makeup creative director.

The makeup artist will create products and collections that “embody her effortlessly chic philosophy” while adhering to her three golden rules: “choose between eyes or lips, buy products that illuminate your face only after trying it out in natural light, and first and foremost, a beautiful complexion is key.” Plus, the YouTube all-star will put her on-camera skills to use with a fresh batch of tutorials on a range of looks using Lancôme’s upcoming buys. “We are designing a brand-new Paris makeup atelier, and I can’t wait to start creating new collections, shades and products, as well as posting the online content we have in mind,” Eldridge said in a statement. “This is truly an exciting new adventure.”

Fashionistas and makeup mavens alike will already be familiar with Eldridge’s runway worthy looks for Prada, Chloé, and Donna Karan campaigns as well as from the pages of Love, British Vogue, and W. She’s also consulted with beauty brands like Shiseido and No. 7.

With Eldridge’s effortless appeal, we’re sure she’ll work wonders for Lancôme. Congrats!