The Spanish retailer just announced the launch of Violeta, a “new brand expansion targeting women sizes 40 to 52 (U.S. 8 to 20) which is set to debut in mid-January." Picking up where Mango leaves off at size 16, Violeta will offer 400 pieces of clothing and accessories, with new items added in each month.
Here’s the thing, though. Mango will initially offer the line in its largest seven markets---which doesn’t include the U.S. Our hope is that the States will be considered in the next step, Violeta.
Nevertheless, this is an important step for the fashion industry.