Marc Jacobs Invites You to Pop Up and Tweet


It isn’t a secret that social media has already been stamped with fashion’s stylist seal of approval. Campaigns are being released on Instagram, Lookbooks pinned, fashion brands have their own Twitter ‘personalities.’

And then there is the reach of those who indulge in the industry. Insiders and fans alike will have the chance to test their social media savvy with an innovative new beauty pop-up shop from Marc Jacobs.

But leave those credit cards at home.

All you need to bring is your “A” game when it comes to your social sharing skills. “At the Daisy Marc Jacobs Tweet Shop no dollars will change hands,” an invitation that landed in our inbox read. “Transactions will be based soley on a customer's use of Twitter, Instagram, and Facebook with the hashtag #MJDaisyChain.”

What did we ever do to deserve this? It’s merely just a “gift to Marc’s fans,” and celebrate the new print campaign for the designer’s scent, Daisy. Fans will be treated to a comfortable lounge, food, drinks and wi-fi, naturally. It will feature Daisy-themed artwork by Langley Fox Hemingway, Daisy nail art, a live Daisy photo booth, music selected by DJ Jilly Hendrix and of course, a product display of fragrance samples and Marc Jacobs fashion items and accessories to Tweet, Instagram and Facebook for. The day’s best Instagram photo, for example, will win a Marc Jacobs handbag.

The 1,746 SF sq. ft. store, located in Soho at 462 West Broadway, will be open to the public on February 7-9 from 11:00AM – 7:00PM, during New York Fashion Week.

Yeah, count us in.