Mary-Kate and Ashley Olsen Head to BeachMint
The Olsen twins brought sand to the beach with their latest effort on the quest to continue their fashion world domination.
Quick recap?
Mary-Kate and Ashley Olsen have successfully launched turned their “bohemian-bourgeois” into a savvy fashion brand first appearing as the face of Badgley Mischka in 2006, launched The Row shortly after, Elizabeth & James in 2007, Olsenboye at J.C Penny, and a t-shirt line with Stylemint. Oh, and then there were the three capsule collections with Scandinavian retailer Bik Bok.
The t-shirt collection seems to have been an act of foreshadowing, considering Mary-Kate and Ashley have taken a minority ownership stake in BeachMint—the parent company to StyleMint, JewelMint, ShoeMint, and IntiMint.
“In our expanded roles as cochairs of the advisory board, Ashley and I will work closely with BeachMint’s management team in this strategic phase of growth to establish the Mint brands as the leading online destination for all things fashion,” Mary-Kate told Women's Wear Daily.
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