Mary-Kate and Ashley Olsen are bringing their high fashion empire online with the launch of TheRow.com. Launching with the Fall 2010 collection the site reflects the duos passion for art, design and film through an interactive shopping experience. It is designed to feel homey and warm and to us it feels a bit like a gentleman's club that let the ladies inside to browse."We focussed on The Row's e-commerce experience to be engaging, effortless and as user friendly as possible," said Ashley. "It's a natural extension and next step to building The Row's lifestyle brand." Enter the promocode SHOPTHEROW and take 15% off entire purchase. Offer expires on 8/20/2010 at 12 Noon PST.